Christian Retailers Balance Ministry, Savvy in Highly Competitive Climate

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By MARY M. BYRNE (RNS) At this year's convention of the nation's Christian retailers, more than 11,000 industry representatives gathered here in late June amid what is, for many, a grim economic landscape. Because "big box" stores like Wal-Mart and Costco now dominate the retail world, Christian independents face a tougher road than ever. And with consumer interest in religious products at an all-time high -- witness the staggering success of the film "The Passion of the Christ" and the apocalyptic book series "Left Behind" -- huge global corporations have muscled their way into a historically mom-and-pop Christian retail industry,...

Published on Friday 10th of February 2012 01:56:07 PM

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